Our Story

Hello I’m Nicola, Mummy to my two boys Rufus and Jude, Nurse and environmental enthusiast.

 

Creating this little business in 2021 was my way of trying to help normalise reusable fashion, a movement I have been educating myself about for some time now.

 

The idea first arose whilst my mum and I were doing one of our many boot sales, selling our outrageous amount of clothing and material possessions (we were addicted to fast fashion and consumerism before we became aware of the horrific impact on the planet). Most of our items were high quality and the stigma attached to second hand items seemed to melt away when shoppers saw them.

 

My interest in sustainable but fashion forward clothing was piqued when I had my first son Rufus. Dressing my children is/has been a joyful experience but discovering the quantity of fast fashion brands in the children’s market left me feeling disheartened. Like many others, I'm a sucker for Zara's clothing designs but know how damaging they are to the environment with their constant new arrivals and 'on-trend styles', so I have in recent years reduced my consumption and ensured I have instead purchased them second hand. At Loved Once More, you (along with many other brands) can shop more healthily too. 

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Loved Once More focuses on some of my favourite Women & Children’s brands with a hint of vintage, designer and organic clothing. Most items are in very good condition, if not brand new.  I love sending them to their new homes!